Trend → Script AI Agent Autonomous Viral Content System

Wake up to a fresh, trend-informed reel script already waiting in Notion — written in your voice and ready to film.

This AI Content Agent turns daily content research and scriptwriting into an automated workflow. Once configured, it uses Apify to find trending Instagram content in your niche, Claude to analyze the hooks and patterns behind those posts, and your Brand DNA to write an original script in your own voice.

The finished script is then added directly to your Notion content database with a Ready to Film status.

What the agent does

The workflow runs through four main stages:

1. Scrape what's trending
   Apify finds trending Instagram posts based on the hashtags you define and selects the top-performing examples.

2. Analyze what is working
   Claude analyzes the posts for hook patterns, content structure, emotional triggers, and virality signals.

3. Write in your voice
   Claude uses your Brand DNA to turn the trend insight into an original 150–250 word reel script, complete with a hook, context, before/after, payoff, and CTA.

4. Send it to Notion
   The script is automatically added to your content database with its hook, niche, platform, generation date, trend sources, and notes.

Your Brand DNA controls the voice

The system doesn't just generate generic "viral" scripts. It uses a Brand DNA section containing your tone, language, sentence style, content structure, CTA preferences, and phrases or styles you never use.

If your Brand DNA is incomplete, Claude asks five questions to help define it before generating the first script.

Built to keep running

Once your prompt is configured and scheduled in Claude, the workflow can run automatically every morning. If live scraping fails or returns no results, the system has a built-in fallback using evergreen content angles instead of stopping completely.

You can also change your niche, hashtags, platform, Brand DNA, or Notion database later without rebuilding the entire system.

Built with three tools

The workflow uses Claude Desktop with Cowork mode, Apify, and Notion. Apify's free plan and Notion's free plan are sufficient according to the guide, while Claude Desktop needs to be running for scheduled tasks to fire.

If you're tired of opening social media every day to figure out what to post next, this gives you a repeatable system that researches, writes, and organizes your next script for you.